Cräveble

Cräveble needed a comprehensive technology solution to manage the complex logistics of sourcing, storing, and delivering perishable food items from top restaurants. Their business model required custom-built software to:

Facilitate Logistics: Coordinate the movement of food from restaurants to centralized warehouses and track perishables throughout their journey.

Custom Website Development: Build a high-performance website with seamless subscription logic, personalized recommendations, and optimized SEO.

No Off-the-Shelf Solutions: Due to the unique demands of their business, Cräveble needed a fully customized solution, as off-the-shelf software couldn’t meet their needs.

Synaptech partnered with Cräveble to deliver a complete, custom-built technology suite that supported every aspect of their operations. Key features of the solution included:

Custom Logistics Software: Developed from the ground up, this software manages the entire process from restaurant to warehouse to the customer’s doorstep. The system tracks perishable items in real-time, ensuring they are stored and delivered with the highest quality.

Inventory and Sell-Through Tracking: The platform allows Cräveble to monitor stock levels, track the sell-through rate of perishable goods, and manage reordering, ensuring optimal inventory management and minimizing waste.

Custom E-Commerce Website: Synaptech built a fully customized website, tailored to Cräveble’s unique business model, featuring:

• Subscription Logic: Enables customers to subscribe to curated meal plans or one-time purchases, with flexibility to tailor their deliveries.
• Recommendation Engine: Powered by an advanced algorithm that suggests meals based on customer preferences, ensuring a personalized shopping experience.
• SEO Optimization: The website was built with SEO best practices to ensure high visibility on Google, helping Cräveble attract organic traffic and grow its customer base.

UX/UI Design: A user-friendly and intuitive interface that enhances the customer experience, from selecting meals to checkout.

Since the launch of Synaptech’s custom solution, Cräveble has successfully acquired its first customers and established a strong foundation for growth. Key outcomes include

Google Ranking & SEO Success: The custom website ranked highly on Google, driving traffic and helping Cräveble gain traction in a competitive market.

Efficient Logistics Management: The custom logistics software streamlined operations, allowing Cräveble to ensure the freshness of perishable items and optimize delivery times.

First Funding Round: Cräveble’s early success has led to its first funding round, positioning the company for nationwide expansion and making gourmet dining accessible to more customers across the country.