The number
$1,094 a month of ad spend leaking, found in a line-by-line account audit
The Growth Engine · The second half of graduation
Your product is live. Now let’s fill it.
Google campaigns tuned every day and audited line by line. Meta measured full-funnel. Tracking that counts real sales, landing pages built for paid traffic, email and SMS inside the product, and search that compounds. Every result comes with its receipt.
A written audit. No pitch unless you ask for one.
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$1,094
a month of ad spend leaking, found in a line-by-line account audit
receipt
SOURCE · Google Ads account data for a DTC pet-food brand, delivered as a written audit
METHOD · Campaign-level cost against real purchase conversions over a 30-day window, as reported in the written account audit.
VERIFIED · 2026-09
CLASS · platform account
✓ every number on this site opens its receipt
CLAIM · spend-leak
How we countFound in a written audit for a DTC pet-food brand.
EN · ES · one engine, both languages
✓ every channel link
tracked in EN and ES
tracked in EN and ES
01 · What you get
The whole funnel, wired by the engineers who built the checkout.
Attribution dies in the gaps between a dev shop, an ad agency and an email tool. We close those gaps by building every piece in one place.
01Audit
Forensic account audits
Wasted spend, brand demand bought at prospecting prices, conversions that aren’t purchases. Written up line by line, and yours either way.
02Tracking
Conversion tracking and attribution, rebuilt
One true purchase action, server-side conversions, click IDs that survive the domain hop, and offline revenue sent back to the ad platforms.
03Landing
Persona landing systems
Message-matched pages for paid traffic, ad-mode navigation and sticky mobile CTAs, with every variant judged on purchases.
04Lifecycle
Consent-aware email and SMS
A2P 10DLC registration, append-only consent ledgers, one-click unsubscribe and deliverability monitoring, built into the product.
05Search
SEO and answer-engine optimization
Programmatic pages from your own data, JSON-LD discipline, and llms.txt so AI assistants describe you correctly.
06Reporting
Measurement honesty rules
Absent data never renders as zero, fresh cohorts are labeled until they settle, and unflattering numbers get published.
How we count
02 · The channels
Every channel, one ledger.
What we deliver on each channel, and a receipt that shows it working. Outcomes you can check, not activity reports.
Google
SearchPerformance MaxDemand GenDisplay
Campaigns tuned every day and audited line by line, with every change reviewed before it ships.
- Wasted spend found and cut, campaign by campaign
- Brand demand separated from prospecting
- Offline revenue sent back, so bidding learns from real sales
Receipt
~1,029 funded sales that never reached the ad account, found and re-sent so bidding learned from real revenue
receipt
SOURCE · Offline-conversion upload records reconciled with the funded-sales database of a consumer-fintech client
METHOD · Funded sales from a two-month window compared with the conversions the ad platform actually recorded; the re-sent history was confirmed as landed in the ad account.
VERIFIED · 2026-09
CLASS · platform account
✓ every number on this site opens its receipt
CLAIM · sales-backfill
How we countMeta
FacebookInstagram
Full-funnel measurement and optimization, from pixel and event discipline to purchase-level event data.
- A pixel funnel from product view to purchase value
- Custom events ready for audience building
- Click IDs carried from the ad to the checkout
Receipt
12 tracking parameters carried across the landing-to-store hop
receipt
SOURCE · Landing-system repository for a DTC pet-food brand
METHOD · Parameter passthrough list in the landing system’s link builder.
VERIFIED · 2026-09
CLASS · repository
✓ every number on this site opens its receipt
CLAIM · tracking-params
How we countEmail
KlaviyoCustomer.ioSendGridPostmark
Lifecycle email built into the product: confirmations, reminders, invoices, re-engagement and review requests.
- Consent checked before every send
- Branded senders for every brand you run
- Deliverability monitored, bounces suppressed
Receipt
~25 consent-aware lifecycle email events on one product, alongside Twilio SMS
receipt
SOURCE · TriaPet platform repository (Klaviyo event catalog)
METHOD · Count of distinct lifecycle events wired to Klaviyo with consent checks.
VERIFIED · 2026-09
CLASS · repository
✓ every number on this site opens its receipt
CLAIM · lifecycle-events
How we countSMS
TwilioTelnyxA2P 10DLC
Verification and lifecycle SMS at real volume, registered properly and consent-first.
- A2P 10DLC registration done properly
- Every consent stored in an append-only ledger
- A second carrier as fallback where delivery matters
Receipt
18,576 SMS delivered in 30 days, at a 91.1% delivery rate
receipt
SOURCE · Twilio messaging records for a consumer-fintech client's production account
METHOD · Delivered-message count and delivery rate for a trailing 30-day window, verified independently against the Twilio API.
VERIFIED · 2026-09
CLASS · platform account
✓ every number on this site opens its receipt
CLAIM · sms-volume
How we countSEO & AEO
Programmatic SEOJSON-LDllms.txt
Pages generated from your own data, structured for search engines and for the AI assistants people now ask first.
- Per-location and per-service pages from real datasets
- Structured data on every template
- llms.txt so answer engines describe you correctly
Receipt
614 retail locations in a store locator generated from distributor data
receipt
SOURCE · Rivergreen Cocktails site repository (store-locator build pipeline)
METHOD · Geocoded retail accounts rendered by the build scripts.
VERIFIED · 2026-09
CLASS · repository
✓ every number on this site opens its receipt
CLAIM · store-locations
How we count47 pages in a content-marketing and lead-gen site, with llms.txt for AI answer engines
receipt
SOURCE · American Engineering site repository
METHOD · Published pages in the site build.
VERIFIED · 2026-09
CLASS · repository
✓ every number on this site opens its receipt
CLAIM · content-pages
How we count
Attribution
All channels, reconciled to what sold
Every channel reconciled against the system of record, including the share that makes the ads look smaller. We publish it anyway.
~33–40%
of funded bills are Google-attributed. We publish it on purpose.
Measured, not assumed. The rest arrive through affiliates, Bing, Meta, email, AI assistants and untagged traffic, and the dashboard shows them too.
receipt
SOURCE · Channel-attribution dashboard for a consumer-fintech client, reconciled against its funded-bill database
METHOD · Ad-platform conversions compared with funded bills in the system of record over rolling windows. Absent data never renders as zero; immature cohorts are labeled, not counted.
VERIFIED · 2026-09
CLASS · platform account
✓ every number on this site opens its receipt
CLAIM · attribution-honesty
How we count03 · In market
Campaigns that run again. Search that compounds.
The sales-event engine redeployed for its next event with the same tracking and lead alerts, and organic pages generated from real data. Captured from the live work.
04 · How it runs
Measurement first. Then the money.
Every engagement runs in this order, because spend decisions made on broken tracking are guesses.
Most engagements start at step one, because most tracking we inherit is broken. We would rather show you an unflattering number than a pretty dashboard.
Step 1: The free Google Ads and tracking audit
A forensic pass over spend, tracking and attribution, checked line by line against what actually sold. You keep the write-up either way.
Out a written audit
Step 2: Measurement first
One true definition of a sale, conversions counted server-side, click IDs carried across every domain hop. Nobody argues about budgets until the numbers are real.
Out tracking verified end to end
Step 3: Landing pages for paid traffic
Every click lands on a page built for the message that earned it, with navigation stripped for paid visitors and a sticky mobile CTA.
Out variants live, judged on purchases
Step 4: Campaigns, every day
Google campaigns tuned every day and audited line by line; every change is reviewed before it ships. Meta measured and optimized full-funnel.
Out reports that reconcile to sales
Step 5: Lifecycle inside the product
Email and SMS wired into the product itself: consent captured, stored and honored before the first send.
Out lifecycle flows live
Step 6: Search that compounds
Programmatic pages and llms.txt, so search engines and AI assistants find you and describe you correctly.
Out structured pages + llms.txt
05 · What happens when
The first ninety days, in order.
What you see at each point between the audit and the first written review, so nothing happens to your accounts that you did not see coming.
First
The audit starts, read-only
You grant read-only access to the ad, analytics, store and CRM accounts. We trace spend to what sold. Nothing in the accounts changes.
Then
Tracking fixed and verified
One definition of a sale, counted server-side and checked against the orders in your store, before any budget decision.
After that
First changes, reviewed against orders
Campaign and landing-page changes go out one at a time, and each one is judged on orders, not clicks.
Every month
A written review
What moved, what didn’t, and what we recommend next, with every figure reconciled to your system of record.
06 · Receipts, not reports
Outcomes you can check.
Every figure opens its receipt: the source, the method, and the month we verified it. Shared credit is printed next to the number, every time.
6.7% vs 1.7%
purchase rate: shoppers who clicked through from the landing pages vs the store-wide average
Persona landing pages with ad-mode navigation, and every click ID carried into the store.
receipt
SOURCE · Store analytics, order data and landing-page server logs for a DTC pet-food brand
METHOD · Store sessions that entered from the landing pages, and their purchases, over a 30-day window, compared with the store-wide purchase rate for the same window. It counts shoppers who clicked through to the store, not every landing-page visit.
VERIFIED · 2026-09
CLASS · platform account
✓ every number on this site opens its receipt
CLAIM · landing-lift
How we count11
channels in one documented UTM matrix, every link in English and Spanish
Google Search and Display, Facebook, Instagram, TikTok, Yahoo, Bing, email, QR codes, print and radio.
receipt
SOURCE · Campaign repository for a new-car dealership (documented UTM link matrix)
METHOD · Count of distinct channels with pre-built tracked links in the campaign’s written attribution plan.
VERIFIED · 2026-09
CLASS · repository
✓ every number on this site opens its receipt
CLAIM · utm-matrix
How we count60 sec
follow-up target printed on every lead alert the engine sends
Each alert reaches the dealership’s sales leadership with the shopper’s language, what they want, and a reply-to straight to the shopper.
receipt
SOURCE · Lead-alert service in the campaign repositories for a new-car dealership
METHOD · The response-time prompt is part of the alert template itself. It is a target on every lead, not a measured average.
VERIFIED · 2026-09
CLASS · repository
✓ every number on this site opens its receipt
CLAIM · lead-sla
How we countThe work behind the numbers
The number
18,576 SMS delivered in 30 days, at a 91.1% delivery rate
The number
11 channels in one documented UTM matrix, every link in English and Spanish
07 · Straight answers
What founders ask before they hand us the ad account.
Do you replace our current ad agency?
Not necessarily. We can run the campaigns ourselves, or work alongside an agency you already have. On one account, the incumbent agency ran the campaigns while our landing system was live, and we audited the account and rebuilt its measurement after that. We share the credit for the results in writing.
We don’t run any digital marketing yet. Is this for us?
Yes. With nothing running yet, tracking goes in before the first ad dollar is spent, so your budget isn’t spent finding out what a sale looks like.
Our Digital Marketing page walks through both starting points: no marketing yet, or an agency that isn’t working. The free audit is the first step either way.
What happens in the free Google Ads and tracking audit?
Bring your live product and your last agency’s reports. We check spend, tracking and attribution line by line against what actually sold, and hand you the written audit either way.
Most tracking we inherit is broken in some way. The audit shows exactly where, with receipts.
Why would you publish a number that makes the ads look worse?
Because a dashboard that flatters you is worse than no dashboard. On our longest-running growth account we publish how small Google’s share of funded outcomes really is. Absent data never renders as zero, fresh cohorts are labeled until they settle, and the unflattering number goes in the report.
Which channels do you run?
Google, where campaigns are tuned every day and audited line by line. Meta, where we run full-funnel measurement and optimization. Email and SMS lifecycle built into your product. SEO and answer-engine optimization, including llms.txt. Underneath all of it: conversion tracking and attribution rebuilt to count real outcomes.
08 · The front door
Find out where the growth is leaking.
Bring your live product and your last agency’s reports. We check spend, tracking and attribution line by line against what actually sold — and hand you the write-up either way.
A written audit. No pitch unless you ask for one.
info@synaptech.io +1 (925) 255-9507 Pleasanton, CA