Digital marketing · for founders

Marketing that answers to your bank account.

We connect every account you market with — ads, analytics, your store, your CRM — into one view, and trace every dollar from the click to the closed sale. Then we fix what’s broken and scale what works.

Get your free Growth Engine Audit or just book the call

A written trace of where your money goes. Yours either way.

Your reports are full of clicks, not customers.
Impressions, click-through rates, engagement. The report never gets as far as your bank account.
Not customers
Nobody can tell you what a new customer costs.
Cost per click, yes. Cost per paying customer, after refunds and returns: silence.
Unknown
Every channel claims the same sale.
Google counts it. Meta counts it. Your email tool counts it. Your store saw one order.
Double-counted
Your agency has never asked about your margins.
Without margins, nobody knows whether a “good” return on ad spend makes money or loses it.
Never asked
Spend goes up. Revenue doesn’t.
More budget buys more of the same clicks, and the sales line stays flat.
Flat

Door oneStart here

No digital marketing yet.

We build the foundation, in the order that keeps your first dollars from being wasted.

Tracking done right from day one, so the first dollar you spend is measured
Landing pages written for the people you’re paying to reach
Your first campaigns on Google and Meta, sized to what you can afford to learn
Lifecycle email and SMS, so a first order turns into a second
SEO and answer engines, so buyers find you without paying per click

Get your free Growth Engine Audit or just book the call

We look at your site, your market and your competitors, then tell you where to start.

Door two

Marketing that isn’t working.

We audit before we touch anything.

We trace the last 90 days of spend to actual sales, not the platforms’ version of events
We find the leaks: wasted spend, broken tracking, offers that don’t convert
We fix the strategy first, then the campaigns
Keep your current agency if you like. We’ve worked alongside one.

Trace my last 90 days

Read-only access. A written audit, yours either way.

Connect
We connect your ad accounts, analytics, store and CRM into one view. Read-only to start: we look before we touch anything.
You get: One view of every account
Research
Your business before your budget: margins, what a customer is worth, who buys again, what competitors charge, what actually converts.
You get: Your unit economics, written down
Trace
Click → lead → sale → revenue, matched against your own orders instead of each platform’s version. That’s where the leaks show up.
You get: A map of where money leaks
Fix
Tracking first. Then landing pages, offers, and lifecycle email and SMS. We build the fixes ourselves and check each one before and after.
You get: Fixes shipped and verified
Scale
Budget goes behind what’s proven, then into more channels. Every step up in spend has to show up in the ledger.
You get: Spend that grows with profit

Then we scale — hard.

Started from scratchFixed what wasn’t workingBuilt to repeat

Fixed what wasn’t working

A consumer fintech

Google Ads
Conversion tracking
Signup funnel
Email & SMS

What we found: The ad account couldn’t see real sales. Paid signups arrived untagged, automatic settings sent spend to test pages, and brand clicks from existing customers were counted as new business.
What we did: We sent every funded sale, with its real value, back to Google every day. When a line-by-line audit caught one of our own uploads failing silently while its log said it had worked, we re-sent the missing history and added a check that confirms every batch lands. We switched off the automatic settings, rebuilt the account around what people search for, and judged every campaign on the cost of a new customer. Then we followed the drop-off into signup, where the real leak was: the price appeared late and didn’t match the promise.
What changed: Bidding now learns from revenue instead of form fills, and the fix went where the money was actually leaking: the site, not the ads.

~1,029

funded sales that never reached the ad account, found and re-sent so bidding learned from real revenue

receipt

SOURCE · Offline-conversion upload records reconciled with the funded-sales database of a consumer-fintech client

METHOD · Funded sales from a two-month window compared with the conversions the ad platform actually recorded; the re-sent history was confirmed as landed in the ad account.

VERIFIED · 2026-09

CLASS · platform account

✓ every number on this site opens its receipt

CLAIM · sales-backfill

How we count

60.2% vs 58.6%

of paid vs organic visitors got through the worst signup step. The ads weren’t the leak; the site was.

receipt

SOURCE · Event-level signup-funnel data for a consumer-fintech client, joined to its funded-sales database

METHOD · Step conversion at the highest-drop signup step, split by traffic source (ad click present vs organic), over one month of new users.

VERIFIED · 2026-09

CLASS · platform account

✓ every number on this site opens its receipt

CLAIM · paid-vs-organic

How we count

$0.99 → $0.71

average brand click cost after we corrected a bid target that was pushing it up

receipt

SOURCE · Google Ads account data for a consumer-fintech client

METHOD · Average cost per click on brand exact-match keywords before and after the bid-target change, from the account’s own reporting.

VERIFIED · 2026-09

CLASS · platform account

✓ every number on this site opens its receipt

CLAIM · brand-cpc

How we count

Fixed what wasn’t working

A DTC pet-food brand

Google Ads
Meta
Analytics & tags
Store orders
Landing pages

What we found: The ad platforms were grading their own homework. Google counted video views as sales, a duplicate tag nearly doubled reported traffic, and the two platforms together claimed more orders than the store recorded. One campaign was buying orders at several times its target.
What we did: We connected the ad accounts, analytics and the store’s own orders into one view and counted from the orders. We cut Google’s idea of a sale down to the one real purchase, rebuilt the tags, and built landing pages that carry every click through to checkout. Then we showed the owner the real blocker: a shipping promise the checkout didn’t keep, and too few customers coming back.
What changed: The owner can see which spend pays back and which doesn’t, and the fix list points at the offer and repeat purchase, not another redesign.

~20%

more orders claimed by the two ad platforms than the store recorded from every source

receipt

SOURCE · Store order history reconciled against Google Ads and Meta reporting for a DTC pet-food brand

METHOD · Purchases each ad platform claimed over the same 30-day window, summed and compared with all store orders from every source. Rounded.

VERIFIED · 2026-09

CLASS · platform account

✓ every number on this site opens its receipt

CLAIM · platform-overclaim

How we count

$1,094

a month of ad spend leaking, found in a line-by-line account audit

receipt

SOURCE · Google Ads account data for a DTC pet-food brand, delivered as a written audit

METHOD · Campaign-level cost against real purchase conversions over a 30-day window, as reported in the written account audit.

VERIFIED · 2026-09

CLASS · platform account

✓ every number on this site opens its receipt

CLAIM · spend-leak

How we count

of customers ordered again, counting everyone at least 90 days past a first order: the blocker ads could not fix

receipt

SOURCE · Full store order history for a DTC pet-food brand

METHOD · Customers whose first order is at least 90 days old, and the share of them who have placed a second order.

VERIFIED · 2026-09

CLASS · platform account

✓ every number on this site opens its receipt

CLAIM · reorder-diagnosis

How we count

Built to repeat

A new-car dealership

Landing pages
Tracked links
Analytics
Lead alerts
English & Spanish

What we found: Short, fixed-date sales events, a bilingual audience, and promotion spread across online and offline channels that couldn’t be compared, and every lead needing a fast call back.
What we did: We built a page for each event in English and Spanish, wrote a tracked link for every channel in both languages, and sent every lead straight to the dealership’s sales leadership with a follow-up prompt. During the live event we kept tuning the page.
What changed: Built once, then run again for the events after it: the same page, tracking and lead routing, relaunched instead of rebuilt.

~2 days

from first commit to a live, tracked sales-event page in English and Spanish

receipt

SOURCE · Campaign repository for a new-car dealership (commit history and the event’s published start time)

METHOD · Timestamp of the first commit compared with the start time published in the event page’s structured data.

VERIFIED · 2026-09

CLASS · repository

✓ every number on this site opens its receipt

CLAIM · event-launch

How we count

60 sec

follow-up target printed on every lead alert the engine sends

receipt

SOURCE · Lead-alert service in the campaign repositories for a new-car dealership

METHOD · The response-time prompt is part of the alert template itself. It is a target on every lead, not a measured average.

VERIFIED · 2026-09

CLASS · repository

✓ every number on this site opens its receipt

CLAIM · lead-sla

How we count

Started from scratch

A two-sided marketplace we operate

Analytics & tags
Google Ads
Email & SMS
Landing page

What we found: Launch day, and nothing was measured: an empty tag container, no key events, and no link between analytics and the ad account. Internal test visits made up a large share of early traffic, which would have made every first number wrong.
What we did: We built measurement before spend: tags, key events, conversions recorded on the server, test traffic quarantined, and a written tracking plan across every app. Then keyword sets, lifecycle email and SMS. The first real traffic produced a diagnosis: stop paying for clicks in places the network can’t serve yet.
What changed: Launch spend is measured from the first click, and the first report named exactly where the funnel breaks.

0 → 5

key conversion events live and linked to Google Ads, on a launch that began with an empty tag container

receipt

SOURCE · Analytics property change log for a marketplace we operate

METHOD · Key events and the Google Ads link created in the analytics property, read from the property’s change log.

VERIFIED · 2026-09

CLASS · platform account

✓ every number on this site opens its receipt

CLAIM · key-events-zero

How we count

Started from scratch

A ready-to-drink beverage brand sold through distributors

SEO
Local search
Store locator
State pages

What we found: Shoppers couldn’t find where to buy. The distributor’s account list was the obvious source, but most of those accounts hadn’t sold the product in the past two years.
What we did: We cleaned the distributor’s sales report, kept only stores with real sales, and generated a where-to-buy locator and state pages with map directions and structured data. Each new report regenerates them, so the pages grow as distribution grows.
What changed: Search visitors land on stores that have actually been selling the product.

9,774 → 614

distributor accounts screened down to the stores with sales of the product this year or last, before any went on the locator

receipt

SOURCE · Distributor sales report and store-locator build scripts for a ready-to-drink beverage brand

METHOD · Accounts kept only when they recorded sales in the current or prior year, then geocoded. Counts from the raw report and the published locator data.

VERIFIED · 2026-09

CLASS · repository

✓ every number on this site opens its receipt

CLAIM · distributor-screen

How we count

Started from scratch

A civil-engineering firm

SEO
Content
Service pages
Lead capture

What we found: A small brochure site: no structured data, no sitemap, and nothing that answered the questions the firm’s buyers actually search for.
What we did: We mapped who hires the firm and what each of them searches for, then rebuilt the site search-first: a page per service with its own FAQ, researched articles with sources, every old URL redirected so nothing was lost, and leads routed straight to the team inbox.
What changed: A site built to be found by the people who hire the firm, with every lead in the right inbox.

10 → 47

indexable pages after a search-first rebuild, each with structured data, every old URL redirected

receipt

SOURCE · Site repository for a civil-engineering firm (first commit vs the published sitemap)

METHOD · HTML pages in the first commit compared with the URLs in the published sitemap.

VERIFIED · 2026-09

CLASS · repository

✓ every number on this site opens its receipt

CLAIM · search-rebuild

How we count

Names withheld on purpose. Our own ventures are labeled as ours.

The ledger

Example business

Gross profit back per $1 of adsWithin 90 days

$0.78

Losing money per customer

Every dollar in ads returns $0.78 in gross profit within 90 days. The dashboard shows a 2.0× return, so the ads look fine. A new customer costs $50.00 to win and brings back $39.20 in 90 days, and it takes about 11 months to earn it back. That’s usually a retention or offer problem, not an ads problem.

What the ad dashboard showsFirst-order revenue ÷ ad spend: 2.0× return
Cost per new customerAd spend ÷ new customers: $50.00
First-order gross profitPer customer, after product cost: $35.00
90-day gross profitPer customer, first order plus reorders: $39.20
Months to pay backIf the reorder pace holds: 11 months

Want us to run this on your real numbers?

Get your free Growth Engine Audit

A typical outsourced campaign shop compared with Synaptech
Topic	A typical campaign shop	Synaptech
What gets reported	Clicks, impressions and the platform’s own return figure	Dollars: cost per customer, gross profit, payback
Your margins	Doesn’t know them	Knows your unit economics before touching a budget
What they see	One channel at a time	Your ads, site, store and CRM together
Your website	Can’t touch it, so every fix becomes someone else’s ticket	We build the landing pages, tracking and product changes ourselves
Paid to	Spend more	Make your spend work, on a fixed scope
After launch	Hands off once the campaigns are live	Invested in your business, month after month

Veer Singh, founder of Synaptech, in a stone-colored shirt on a sunlit city street. — Veer Singh · Founder

07 · Invested in your business

“We’re not someone who runs marketing campaigns. We’re invested in knowing your business.”

I’m Veer, and I founded Synaptech. Most marketing I’m asked to look at fails for a boring reason: the people running it don’t know the business. They know the ad platform. They don’t know your margins, what a customer is worth, or which product people come back for.

So we start there. Your dollars and cents first, then the campaigns, so the thing we’re measured on is the thing you care about: your return on every dollar.

We also run companies of our own, and they get the same treatment: the same tracking, the same ledger, the same honest look at what each dollar brought back. When marketing wastes money there, we feel it in our own accounts first.

Veer Singh

Founder, Synaptech

Google Ads
SearchPerformance MaxDemand GenDisplay
Campaigns tuned every day and audited line by line, with every change reviewed before it ships.
- Brand searches reported apart from new demand
- Real sales, with their value, sent back so bidding learns from revenue
- Wasted spend found and cut, campaign by campaign
Meta
FacebookInstagram
Full-funnel measurement and optimization, judged on purchases your store actually recorded.
- Purchase events that carry the real order value
- Click credit kept apart from view-through credit
- Every click ID carried through to checkout
Email
LifecycleBroadcastDeliverability
Lifecycle email that turns a first order into a second, and lands in the inbox.
- Welcome, reminders and win-back
- Deliverability monitored: SPF, DKIM, DMARC
- Consent checked before every send
SMS
RemindersLifecycleVerification
Texts that arrive: registered properly, consent-first, sent to numbers that work.
- Carrier registration done right
- Every consent recorded
- Bad numbers screened before they cost you
SEO & answer engines
Structured dataContentLocal search
Found by the people already searching for what you sell, without paying per click.
- A page for every service and location that earns one
- Structured data on every template
- Old URLs redirected, so nothing you’ve earned is lost
Landing pages
Paid trafficOffersSpeed
Pages built for the click that paid for them, and fast on a phone.
- The message matches the ad
- The buy button on the first screen
- Every campaign tag carried to the store

One ledger

Every channelreconciled to sales

Each channel measured against your real sales, including the numbers that make a channel look smaller. That’s how we know where the next dollar should go.

Is the audit really free?

Yes. We trace where your marketing money goes against what actually sold, and hand you the written audit. It’s yours either way, and there’s no pitch unless you ask for one.

Do you need access to our accounts?

Read-only access first: your ad accounts, analytics, store and CRM. We look before we touch anything.

Nothing changes in your accounts until you’ve read the audit and told us to go ahead.

We have no marketing at all. Is it too early?

No. It’s the best time to start. There’s nothing to unlearn, and tracking set up right on day one means your first dollar of spend is measured.

If the offer or the website needs work before ads can pay, we’ll say so before you spend anything.

Can you work alongside our current agency?

Yes, and we have. We can own the measurement, the audit and the landing pages while your agency keeps running campaigns. When the numbers improve, we share the credit in writing.

How fast will we see results?

Tracking fixes land in weeks, and you see your real numbers as soon as they do. Wasted spend often shows up in the audit itself.

Channels that compound, like SEO, lifecycle email and a well-tuned ad account, take months. We’ll tell you which is which up front.

What does it cost after the audit?

A fixed scope, quoted after the audit, so you know the price before you commit. The audit tells us both what’s worth doing first.

10 · The front door

Find out what your marketing actually returns.

Send us your site. When you’re ready, read-only access to your accounts. We trace your spend to real sales and hand you the written audit either way.

Get your free Growth Engine Audit or just book the call

A written audit. No pitch unless you ask for one.

Building something new? Get a free Production Gap Review

info@synaptech.io +1 (925) 255-9507 Pleasanton, CA

Marketing that answers to your bank account.

Sound familiar?

Your reports are full of clicks, not customers.

Nobody can tell you what a new customer costs.

Every channel claims the same sale.

Your agency has never asked about your margins.

Spend goes up. Revenue doesn’t.

Wherever you’re starting from, we start with your business.

No digital marketing yet.

Marketing that isn’t working.

Connect. Research. Trace. Fix. Scale.

Connect

Research

Trace

Fix

Scale

What we found when we looked.

A consumer fintech

A DTC pet-food brand

A new-car dealership

A two-sided marketplace we operate

A ready-to-drink beverage brand sold through distributors

A civil-engineering firm

What does a dollar in ads return after margin?

Running campaigns is the easy part.

“We’re not someone who runs marketing campaigns. We’re invested in knowing your business.”

Every channel that earns its budget.

Google Ads

Meta

Email

SMS

SEO & answer engines

Landing pages

One ledger

What founders ask before they hand over the ad accounts.

Find out what your marketing actually returns.