Free Google Ads and tracking audit · for live products
The reports say it’s working. Your orders disagree.
Product live but empty? The audit checks your Google Ads and Meta spend, conversion tracking, landing pages, lifecycle messaging and search presence line by line, against what actually sold. You get the written audit either way.
A written audit. No pitch unless you ask for one.
straight to sales leadership
tracked in EN and ES
01 · What the audit covers
Five places growth leaks. We check all of them.
Line by line, against your real orders rather than the platforms’ version of events. The same engineers who build checkouts read the tracking, so nothing falls into the gap between vendors.
Tracking & attribution
Whether a “conversion” is actually a sale. Duplicate or miscounted conversion actions, click IDs lost on the way to checkout, platform numbers reconciled with your orders.
You getOne true definition of a sale, and a map of where attribution breaks.
Spend efficiency
Cost per real purchase, campaign by campaign, against your target. Branded searches bought at prospecting prices. Ads pointing shoppers at the wrong product.
You getWasted spend quantified line by line, from your own account data.
Landing experience
Where paid clicks land, what they see on a phone, and whether the navigation lets them wander off before checkout.
You getA page-by-page read on where paid traffic leaks before it buys.
Lifecycle email & SMS
What a customer hears after the first order: welcome, receipts, reminders, win-back. Consent records, unsubscribe, deliverability.
You getThe messages you’re missing, and the consent plumbing they need.
SEO & answer engines
Whether search engines and AI assistants can find you and describe you correctly: structured data, llms.txt, pages built for the questions buyers actually ask.
You getThe gaps that keep you out of search results and AI answers, in priority order.
02 · Receipts
What honest measurement turned up.
Outcomes from accounts we audit and run. Some are unflattering on purpose. Every figure opens its source, method and verification date.
$1,094
a month of ad spend leaking, found in a line-by-line account audit
A Demand Gen campaign was buying orders at $206 CPA against a $35 target.
receipt
SOURCE · Google Ads account data for a DTC pet-food brand, delivered as a written audit
METHOD · Campaign-level cost against real purchase conversions over a 30-day window, as reported in the written account audit.
VERIFIED · 2026-09
CLASS · platform account
✓ every number on this site opens its receipt
CLAIM · spend-leak
How we count6.7% vs 1.7%
purchase rate: shoppers who clicked through from the landing pages vs the store-wide average
Persona landing pages with ad-mode navigation, and every click ID carried into the store.
receipt
SOURCE · Store analytics, order data and landing-page server logs for a DTC pet-food brand
METHOD · Store sessions that entered from the landing pages, and their purchases, over a 30-day window, compared with the store-wide purchase rate for the same window. It counts shoppers who clicked through to the store, not every landing-page visit.
VERIFIED · 2026-09
CLASS · platform account
✓ every number on this site opens its receipt
CLAIM · landing-lift
How we count~33–40%
of funded bills are Google-attributed. We publish it on purpose.
Measured, not assumed. The rest arrive through affiliates, Bing, Meta, email, AI assistants and untagged traffic, and the dashboard shows them too.
receipt
SOURCE · Channel-attribution dashboard for a consumer-fintech client, reconciled against its funded-bill database
METHOD · Ad-platform conversions compared with funded bills in the system of record over rolling windows. Absent data never renders as zero; immature cohorts are labeled, not counted.
VERIFIED · 2026-09
CLASS · platform account
✓ every number on this site opens its receipt
CLAIM · attribution-honesty
How we count18,576
SMS delivered in 30 days, at a 91.1% delivery rate
Lifecycle and verification messaging for a consumer fintech, counted from the carrier, not estimated.
receipt
SOURCE · Twilio messaging records for a consumer-fintech client's production account
METHOD · Delivered-message count and delivery rate for a trailing 30-day window, verified independently against the Twilio API.
VERIFIED · 2026-09
CLASS · platform account
✓ every number on this site opens its receipt
CLAIM · sms-volume
How we countRead the full stories
03 · Check it yourself
The Attribution Honesty Checklist.
Eight things that are true of numbers you can trust. Tick what’s true for yours today; your ticks stay in this browser.
Every unticked line is a place a report can flatter the account without anyone lying. The audit checks all eight against your real orders.
0 of 8 ticked
Unticked lines are where the audit starts.
04 · Request
Send the site. We’ll bring the receipts.
Only your name, email and website are required. Paste a line from your last agency report if you have one; we check claims like that against your actual orders.
Reply within one business day · Read-only access first · Pleasanton, CA
05 · In their words
A client on the work, word for word.
Name and title attached. The receipts above are ours; the words are theirs.
The logistics software Synaptech developed has improved our delivery operations. We’ve seen better route optimization and our drivers appreciate the user-friendly interface. Solid technical team to work with.
Zac WilsonLinkedInDirector of Digital Commerce · Raley’s
06 · Questions
Before you send the site.
What we check, what we need, how long it takes, what it costs, and what happens after.
What does the audit check?
Five places growth leaks, each checked against your own orders rather than the platforms’ reports: conversion tracking and attribution, spend efficiency campaign by campaign, where paid clicks land and what they see on a phone, the email and SMS a customer hears after the first order, and whether search engines and AI assistants can find you and describe you correctly.
Each finding says what it is, what it costs you and what fixes it.
What access do you need?
Read-only first. Viewer access to Google Ads, Meta Ads, GA4 and Tag Manager, and a way to see your real orders: a report export, a viewer role in the store admin, or a read-only database role. We never need edit access to audit, and we name in writing everything we ask for before we ask.
No access yet? Send the website and we start from what is public.
How long does it take?
The form takes a couple of minutes; only your name, email and website are required. Once read-only access is in, reading the accounts and reconciling them with your orders usually takes a few working days. You get the written audit by email, and a call to walk through it if you want one.
What does it cost?
The audit is free, and the write-up is yours whatever you decide. If it finds work worth doing and you want us to do it, you get a written plan with the scope, a timeline and an estimate. We don’t publish prices or packages, because the plan depends on what the audit finds.
What happens after?
You get the written audit: every leak we found, what it costs you, and what fixes it, in priority order. Act on it with your own team, with another agency, or with us. If you ask, we walk through it on a call. No pitch unless you ask for one.
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