The number
11 channels in one documented UTM matrix, every link in English and Spanish
Service · Google Ads management
Google Ads management that counts real orders.
Google Ads management for small and mid-size businesses and ecommerce stores, in this order: a line-by-line audit with read-only access first, tracking fixed before another dollar goes in, then a written review every month against the orders your store actually recorded.
A written audit. No pitch unless you ask for one.
$1,094
a month of ad spend leaking, found in a line-by-line account audit
receipt
SOURCE · Google Ads account data for a DTC pet-food brand, delivered as a written audit
METHOD · Campaign-level cost against real purchase conversions over a 30-day window, as reported in the written account audit.
VERIFIED · 2026-09
CLASS · platform account
✓ every number on this site opens its receipt
CLAIM · spend-leak
How we countFound in a written account audit for a DTC pet-food brand, not the dealership pictured.
✓ One conversion, one place
the thank-you route, not a button click
the thank-you route, not a button click
Every channel tagged
search, social, email, QR, print and radio in one matrix
search, social, email, QR, print and radio in one matrix
01 · What goes wrong
The report says the ads work. The bank account disagrees.
What owners bring us with a Google Ads account, in their words. Most of it is measurement, not bidding.
- Overcounted
Google is counting things that aren’t sales.
Video views, button clicks and a duplicate purchase tag all marked as conversions. Every campaign looks profitable because the account is grading its own homework.
- Double-counted
Every platform claims the same order.
Google and Meta each report the purchase, the store recorded it once, and the sum of the dashboards is more than the business sold. No report can say whether the ads paid back.
- Leaking
Spend goes to campaigns nobody reviews.
A campaign set up for a launch keeps buying orders at several times the target cost, month after month, because the report shows the account total and not the line.
- Locked in
The agency owns the account, and the data.
The ad account, the tag container and the analytics property sit under the agency’s logins. Leaving means starting from nothing, so nobody leaves.
- Unreviewed
The monthly report is a screenshot.
Impressions, clicks and a platform-reported return on ad spend, with no line that says what changed, why, and what it did to orders.
02 · What we do
Audit first. Tracking before spend. Campaigns judged by orders.
The order is the method. Nothing gets scaled until the number it is scaled on is one the store would recognize.
01Audit
A line-by-line account audit, with read-only access
Every campaign’s cost against the purchases the store actually recorded, every conversion action checked for what it counts, and the leaks written down with the dollar amounts. Read-only access is enough.
The Google Ads and tracking audit02Tracking
Tracking fixed before another dollar goes in
One primary conversion action per real outcome, duplicate and engagement actions removed, and the store’s orders as the source of truth the account is tuned against.
Conversion tracking03Structure
Campaigns rebuilt around what sells
Search terms, match types, negatives, product groups and budgets set from your margins and your order history, not from the platform’s suggestions.
04Review
Every change reviewed against real orders
Changes are made by a person, logged, and judged a week or two later by what they did to orders in the store, not by what the platform reported.
05Reporting
A written review every month
What changed, why, what it did to spend and orders, and what comes next, in plain sentences with the figures beside them. If a month went badly, the review says so.
06Ownership
Your account, your data, from day one
The ad account, the tag container and the analytics property stay in your name with our access as a user. If we part ways, nothing has to be rebuilt.
We also run Meta, lifecycle email and SMS, and landing pages when the account needs them. That is the Growth Engine.
03 · Proof you can check
What a line-by-line audit found, and what a tracked campaign looks like.
A DTC brand’s account audited line by line, a consumer fintech whose attribution we publish without flattering it, and a dealership’s campaign engine wired click to sales floor. Clients whose sign-off is pending are described, not named. Every figure opens its receipt.
$1,094
a month of ad spend leaking, found in a line-by-line account audit
A Demand Gen campaign was buying orders at $206 CPA against a $35 target.
receipt
SOURCE · Google Ads account data for a DTC pet-food brand, delivered as a written audit
METHOD · Campaign-level cost against real purchase conversions over a 30-day window, as reported in the written account audit.
VERIFIED · 2026-09
CLASS · platform account
✓ every number on this site opens its receipt
CLAIM · spend-leak
How we count4 → 1
actions Google Ads was counting as a sale, cut to the one real store purchase
Two were video-engagement actions and one was a duplicate purchase tag that could never fire.
receipt
SOURCE · Google Ads conversion settings for a DTC pet-food brand, before and after (account change log)
METHOD · Primary conversion actions in the account before and after the change, confirmed by re-reading the account’s conversion settings.
VERIFIED · 2026-09
CLASS · platform account
✓ every number on this site opens its receipt
CLAIM · conversion-actions
How we count~20%
more orders claimed by the two ad platforms than the store recorded from every source
Every channel claimed the same sale, so no dashboard could say whether the ads paid back.
receipt
SOURCE · Store order history reconciled against Google Ads and Meta reporting for a DTC pet-food brand
METHOD · Purchases each ad platform claimed over the same 30-day window, summed and compared with all store orders from every source. Rounded.
VERIFIED · 2026-09
CLASS · platform account
✓ every number on this site opens its receipt
CLAIM · platform-overclaim
How we count~33–40%
of funded bills are Google-attributed. We publish it on purpose.
Measured, not assumed. The rest arrive through affiliates, Bing, Meta, email, AI assistants and untagged traffic, and the dashboard shows them too.
receipt
SOURCE · Channel-attribution dashboard for a consumer-fintech client, reconciled against its funded-bill database
METHOD · Ad-platform conversions compared with funded bills in the system of record over rolling windows. Absent data never renders as zero; immature cohorts are labeled, not counted.
VERIFIED · 2026-09
CLASS · platform account
✓ every number on this site opens its receipt
CLAIM · attribution-honesty
How we countThe work behind the numbers
- ClientA DTC pet-food brandA written audit of a Google and Meta account that counted video views as purchases: the measurement rebuilt, the conversion actions cut to the one real store purchase, and the leaking campaign named with its cost.
- ClientA consumer fintechA channel-attribution dashboard reconciled against the system of record, so the share of sales Google can honestly claim is published as measured, with every other channel shown beside it.
- ClientA California new-car dealershipBilingual sales-event microsites with the Google Ads conversion on a dedicated thank-you route, a documented link matrix across every channel, and lead alerts that push the general manager to call right away.
04 · How it starts
The audit, then the tracking, then the account.
The same order every time. You see the audit before anything changes, and the plan before you commit to anything.
Every engagement starts at step one, because the tracking in the accounts on this page was broken when we got it. We would rather show you an unflattering number than a pretty dashboard.
Step 1: The free Google Ads and tracking audit
Grant read-only access to the ad account, the analytics property and the store. We trace spend line by line against the orders the store recorded and hand you the written audit either way.
Out a written audit, yours to keep
Step 2: A written plan
If there is a fit, you get a written plan with the scope, a timeline and an estimate: what gets fixed, what gets rebuilt, and in which order. If there is not a fit, we say so.
Out scope, timeline and an estimate, in writing
Step 3: Tracking fixed
Conversion actions cut to the real outcomes, the tag container cleaned up, click IDs carried through to the order, and the store’s order history set up as the number everything is judged against.
Out one conversion per real outcome
Step 4: The account rebuilt
Campaign structure, search terms, negatives, product feeds and budgets set from your margins and your order history, with every change logged.
Out a changelog you can read
Step 5: The monthly review
A written review of what changed, what it did to spend and orders, and what comes next. When a change did not work, the review says so and what we are doing instead.
Out a written review, every month
05 · Straight answers
Questions owners ask before handing over a Google Ads account.
Do you need full access to my account to start?
No. The audit runs on read-only access to the ad account, the analytics property and the store’s order data. Nothing changes until you have read the audit and agreed to the plan. When the work starts, we are added as a user on accounts that stay in your name.
Is there a minimum ad budget?
There is no published minimum, because the right spend depends on your margins and what the audit finds. The audit form asks for a budget band so we can say honestly whether Google Ads is the right place for that money. Sometimes the answer is to fix the store or the tracking first, and we say so.
How do you charge?
The audit is free and ends with a written plan that carries the scope, a timeline and an estimate for your account. We do not publish prices or packages because no two accounts leak in the same places. You see the plan before you commit to anything.
Why fix tracking before touching the campaigns?
Because every bidding decision is made on the conversion number, and in most accounts we inherit that number is wrong: engagement actions counted as sales, duplicate tags, and purchases claimed by two platforms at once. Tuning campaigns on a wrong number scales the mistake. The store’s own orders are the only count worth optimizing toward.
Do you work with ecommerce stores?
Yes. Shopping and Performance Max campaigns judged against the store’s order history, product feeds set up so the right products get the budget, and click IDs carried into the store so the purchase is attributed where it belongs. The DTC audit on this page is one example.
What is in the monthly review?
What changed in the account and why, what it did to spend and to orders the store recorded, what we are testing next, and anything we got wrong. Plain sentences with the figures beside them, written by the person who made the changes.
06 · The front door
Find out where the ad spend is leaking.
Bring read-only access and your last agency’s reports. We check spend, tracking and attribution line by line against what actually sold, and hand you the written audit either way.
A written audit. No pitch unless you ask for one.