From the studio · Pleasanton, CA
What we learn shipping real products and campaigns: build logs, teardowns, and the numbers behind them.
Featured note
Build notes13 min read
Two-thirds of development firms in a March 2026 survey typically charge $30,000 to $100,000 for a small to mid-sized app, and keeping it running often costs more. I cover rates by region, 2026 store fees, and when finishing a half-built Lovable, Bolt or freelancer app beats starting over.
Growth notes10 min read
A glowing agency report and flat sales can both be true. Five checks, about 30 minutes, tell you which to believe: who owns the ad accounts, what counts as a conversion, MER against ROAS, what you pay for your own brand name, and whether counted conversions match real orders.
Build notes14 min read
Moltbook left row-level security off behind a public Supabase key, and 1.5 million API tokens were readable. These are the 12 security gaps I check first in an app built with AI tools, from database access rules to secret keys in your JavaScript, and how to test each one yourself.
Growth notes8 min read
At a $5.42 click, one landing page can bring a conversion in at $66 and another at $135.50. The gap comes from message match, load speed on a phone, proof and price on the first screen, a short form, and whether Google Ads, GA4 and Meta count each sale once.
Build notes11 min read
Lovable, Bolt and v0 get you to a demo fast. They mostly leave you the part strangers test: server-side access rules, live payments, staging, email, backups and account ownership. I cover how to check each one, mostly without reading code, and when to finish a prototype rather than rebuild it.
Build notes3 min read
Technology is evolving faster than ever — and the companies that adapt will dominate their industries. In 2027, we’re seeing a convergence of AI, automation, and human-centered design that’s redefining how software is built and how businesses operate.
Build notes3 min read
When grocery delivery demand surged during and after COVID-19, Apium Delivery (operated by Raley’s) faced a pressing challenge: how to scale operations while maintaining freshness, speed, and customer trust.
Build notes3 min read
In 2026, software security isn’t just a technical issue — it’s a business imperative. One data breach can destroy customer trust, derail growth, and cost millions in fines and lost revenue.
Build notes3 min read
When people think of AI, they often picture futuristic robots or chatbots talking to customers. But the real magic happens behind the scenes — where AI quietly streamlines operations, eliminates busywork, and lets teams focus on strategy instead of spreadsheets.
Build notes3 min read
Artificial intelligence has gone from futuristic buzzword to everyday business tool. From customer service chatbots to predictive analytics, AI now powers decision-making across nearly every industry.
Build notes3 min read
Off-the-shelf e-commerce platforms like Shopify, WooCommerce, and BigCommerce have made selling online easier than ever. They’re fast to set up, packed with features, and affordable — at first.
Build notes3 min read
How to scale custom software without breaking what already works: picking an architecture pattern, scaling horizontally, planning the database, automating deploys, building in observability, planning for failure, and the pitfalls that catch growing teams.
Your turn · Production Gap Review
Bring your prototype, or just the idea. Leave with a written gap map — deployment, security, payments, integrations, growth readiness — before you spend a dollar. If we’re not the right team to close the gaps, the map is still yours.
30 minutes. A written gap map. No pitch unless you ask for one.
info@synaptech.io +1 (925) 255-9507 Pleasanton, CA