Growth notes

Marketing, search and growth, from the people who run it.

Growth notes

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Two people at a white desk going through a printed table of figures, one marking a line with a pen

Growth notes10 min read

How to tell if your marketing agency is actually working

A glowing agency report and flat sales can both be true. Five checks, about 30 minutes, tell you which to believe: who owns the ad accounts, what counts as a conversion, MER against ROAS, what you pay for your own brand name, and whether counted conversions match real orders.

Veer Singh

Two hands tapping on a phone in a dark green case at a pale wood table, a laptop and mug soft in the foreground

Growth notes8 min read

Landing pages for Google Ads: the click you already paid for

At a $5.42 click, one landing page can bring a conversion in at $66 and another at $135.50. The gap comes from message match, load speed on a phone, proof and price on the first screen, a short form, and whether Google Ads, GA4 and Meta count each sale once.

Veer Singh

outsource digital marketing services

Growth notes7 min read

11 Reasons to Outsource Digital Marketing Services

You're the owner of a small but growing business. Your days are filled with juggling inventory, managing staff, and putting out fires left and right.

Synaptech team

local seo services for law firms

Growth notes7 min read

13 Benefits of Hiring Local SEO Services for Law Firms

Where does your law firm's website rank among others on search engine result pages (SERPs)? If you don't appear on the first page of results, clients may never find you!

Veer Singh

logistics marketing

Growth notes6 min read

11 Logistics Marketing Strategies to Try in 2024

The logistics industry helps stimulate economic growth, so the importance of a logistics business cannot be understated. Still, you might not be getting as much business as you want to.

Veer Singh

seo for wedding photographers

Growth notes7 min read

Bridal Bliss: The Importance of Local SEO for Wedding Photographers

As a wedding photographer, you have to juggle multiple tasks to ensure that your clients' wedding photos are nothing short of perfect. But amidst the chaos of capturing the perfect candid moments and setting up group shots, it's easy to forget the importance of SEO for wedding photographers.

Veer Singh

performance marketing vs digital marketing

Growth notes6 min read

Performance Marketing vs Digital Marketing: Is There a Difference?

Performance marketing pays for measurable actions: clicks, leads and sales. Digital marketing is the wider umbrella of social, email, content and SEO. Here is how the two differ, why each matters, and how to combine them so brand-building feeds the campaigns that sell.

Veer Singh

SEO for financial advisors

Growth notes7 min read

SEO for Financial Advisors: Why Is It Important?

SEO for financial advisors is a crucial aspect of business development in the modern digital age. With over 8.5 billion searches on Google daily, having a strong online presence can make or break your success.

Veer Singh

Your turn · Production Gap Review

Find out what’s between you and production.

Bring your prototype, or just the idea. Leave with a written gap map — deployment, security, payments, integrations, growth readiness — before you spend a dollar. If we’re not the right team to close the gaps, the map is still yours.

30 minutes. A written gap map. No pitch unless you ask for one.

info@synaptech.io +1 (925) 255-9507 Pleasanton, CA

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